Paving the way to universal self-care through people-first digital solutions

WFD is transforming how sexual and reproductive healthcare is designed, delivered and accessed.

By seamlessly integrating people, technology, and healthcare, WFD improves universal awareness and decision-making around safe abortion and contraception self-care.

People-first

We prioritize people-centric, non-judgmental, and culturally-responsive care that emphasizes inclusivity, convenience, and ease of use.

Future-focused

We drive innovation and meet modern users' evolving needs by leveraging cutting-edge technologies such as mobile-first design, geolocation and AI, resulting in faster, smarter, and cost-effective self-care delivery.

Integrated care delivery

We integrate multiple care pathways across devices, providing a seamless and scalable approach that caters to diverse needs and delivers a continuous user experience.

Data driven

Through data-driven insights, we gain a deeper understanding of our users' self-care journeys across digital and analog channels, informing both our products and partnerships.

HOW WE WORK

Delivering purposeful care

We operate three multilingual eHealth platforms that provide personalized, adaptable, and scalable care pathways. Our goal is to ensure that everyone has the ability to take control of their health and well-being, regardless of their location or language.

HowToUseAbortionPill

safe2choose

Find My Method

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- HowToUseAbortionPill.org

HowToUse provides user-friendly support for individuals seeking self-directed medical abortion up to 13 weeks, offering essential information on the abortion pill, safety considerations, and when to seek medical assistance - all in 26 languages.

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- safe2choose.org

safe2choose offers live chat and email counseling for all abortion methods with trained, multilingual counselors providing compassionate, personalized care and referrals to trusted on-the-ground providers in 81 countries.

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- FindMyMethod.org

Find My Method offers comprehensive, globally-representative information on diverse contraception methods in an accessible, non-judgmental, and sex-positive tone that enables individuals to find the most suitable method for their needs.

HOW WE WORK

Delivering purposeful care

HOWTOUSEABORTIONPILL.ORG

howtouseabortionpill

SAFE2CHOOSE.ORG

safe2choose

FINDMYMETHOD.ORG

findmymethod

Our Impact

8 years.

180 countries.

25 million website sessions.

367,000 direct-to-user services.

44,000 abortion care referrals.

12,000 certified medical abortion providers.

74 million people reached through digital marketing.

Partnerships

Partner with us for innovative self-care solutions

We offer customizable digital solutions designed to boost the visibility and accessibility of your products and services.

Looking to co-create something truly unique? Our expert team is equipped with the skills and know-how to bring innovative self-care products to market.

Paving the way to universal self-care through people-first digital solutions

People-first

Future-focused

Integrated care delivery

Data driven

HowToUseAbortionPill

safe2choose

Find My Method

HOW WE WORK

Delivering purposeful care

Our Impact

8 years.

180 countries.

25 million website sessions.

367,000 direct-to-user services.

44,000 abortion care referrals.

12,000 certified medical abortion providers.

74 million people reached through digital marketing.

Partnerships

Partner with us for innovative self-care solutions

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