Women First Digital envisions a future where every person can effortlessly access high-quality, stigma-free information and services for both abortion and contraception—available online, 24/7, whenever she needs them.
We prioritize people-centric, non-judgmental, and culturally-responsive care that emphasizes inclusivity, convenience, and ease of use.
We drive innovation and meet modern users’ evolving needs by leveraging cutting-edge technologies such as mobile-first design, geolocation and AI, resulting in faster, smarter, and cost-effective self-care delivery.
We integrate multiple care pathways across devices, providing a seamless and scalable approach that caters to diverse needs and delivers a continuous user experience.
Through data-driven insights, we gain a deeper understanding of our users’ self-care journeys across digital and analog channels, informing both our products and partnerships.
Who we are
Women First Digital (WFD) launched in 2015 as a fully-online femtech organization to leverage the twin forces of the internet and the broadening global availability of medical abortion to ensure women had access to accurate, confidential, and compassionate support to realise their reproductive rights everywhere in the world. As 120 million women each year face unplanned pregnancies, we bet on the internet to provide access and scale.
Today, that bet paid off. Women First Digital (WFD) is a global leader in meeting reproductive needs through safe, accessible, and user-centered digital initiatives that connect users to abortion care, contraception, and provider education. Through our three flagship eHealth platforms—safe2choose, Find My Method, and How To Use—we reach millions of people annually with the accurate information, counseling, and referrals they need to make informed health decisions. We are again looking to the future by integrating responsible AI to scale up our reach and personalization, while remaining true to our human-centred values that are held by our locally embedded counsellors, tech team and designers.
Who we are
We operate three multilingual eHealth platforms that provide personalized, adaptable, and scalable care pathways. Our goal is to ensure that everyone has the ability to take control of their health and well-being, regardless of their location or language.
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HowToUse provides user-friendly support for individuals seeking self-directed medical abortion up to 13 weeks, offering essential information on the abortion pill, safety considerations, and when to seek medical assistance – all in 26 languages.
safe2choose offers live chat and email counseling for all abortion methods with trained, multilingual counselors providing compassionate, personalized care and referrals to trusted on-the-ground providers in 81 countries.
Find My Method offers comprehensive, globally-representative information on diverse contraception methods in an accessible, non-judgmental, and sex-positive tone that enables individuals to find the most suitable method for their needs.
We offer customizable digital solutions designed to boost the visibility and accessibility of your products and services.
Looking to co-create something truly unique? Our expert team is equipped with the skills and know-how to bring innovative self-care products to market.
